The rise of Ada Bíró: Where artificial intelligence meets Hungarian creativity

brniproducer
2 days ago
4 min read

How did a creation from a Budapest film studio become a global influencer, and what can we learn from this success story?

Imagine: a virtual influencer who is the work of Hungarian creators, yet collaborates with globally recognized brands. Science fiction? Far from it. Ada Bíró's story is exactly about this – a Hungarian creative team has shown that it's possible to be a pioneer in the age of artificial intelligence, and perhaps now is precisely the time.

The Hungarian face of the digital revolution

Ada Bíró is not just another virtual character in the infinite digital space. She is the first Hungarian AI host and influencer, created by the ERLA Film team. Since the character's "birth," she has been continuously evolving, learning, and communicating. But what makes her special in a world where dozens of virtual influencers compete for attention?

"Ada's birth was not accidental, but the result of a conscious creative decision", says Ernő Urbán, founder of ERLA studio. They set out to create a character who bridges reality and the digital world while maintaining the human warmth and closeness that audiences expect.

Ada's story began in 2023, when ERLA's professionals recognized that the biggest challenge facing the creative industry is not competing with AI, but learning to use it as a creative partner. This realization led to Ada's creation – a project that continues to inspire domestic creative professionals.

More than technology: A vision realized

Behind Ada's success lies not merely technological prowess. The ERLA team understood that in the digital age, storytelling, brand building, and authenticity are just as important as technical execution. Ada's character is a carefully constructed personality: she has a backstory, values, and style. Her Hungarian roots are a proudly embraced part of her identity, while she moves comfortably on the international stage.

This duality – the fusion of local value and global relevance – is a key lesson for every creative enterprise. We don't have to give up our identity to achieve international success. In fact, our uniqueness can be our competitive advantage.

AI as creative partner, not opponent

For those working in the creative industry, Ada's story is particularly instructive. Many fear that AI will take their jobs and make their creativity redundant. However, Ada's example shows that AI can be a catalyst for creativity, a tool that opens new dimensions for creation.

ERLA studio didn't want to replace creative professionals but created new roles:

AI prompt designers who fine-tune Ada's reactions
Digital stylists who design her virtual appearance
Content strategists who shape her personality and communication
Ethical and legal advisors who ensure responsible AI use

All this proves that in the AI era, we don't need fewer creative professionals, but different types. Those who understand technology but approach it with human sensitivity and artistic vision.

Practical lessons for creative enterprises

What can we learn from Ada Bíró's story? Here are some concrete tips for those considering similar innovative projects:

Start small, think big Ada didn't become famous overnight. The ERLA team gradually built her presence, tested audience reactions, and continuously refined her character.
Authenticity is not an option, it's a requirement In the digital age, audiences see through artificiality immediately. Ada's success is partly due to representing a consistent, authentic personality.
Build a community, not just followers Ada doesn't just post; she interacts with her followers, answers their questions, and participates in conversations. This two-way communication brings the relationship to life.
Technology is a tool, not a goal AI, virtual reality, and digital tools all serve to create better, more interesting, more valuable content. In Ada's case, technology serves storytelling, not the other way around.
International ambitions, local roots Ada proudly embraces her Hungarian identity while working with international brands. This duality is not a weakness but a strength.

The future has already begun

Ada Bíró's story is not a closed chapter but a continuously unfolding success story. As AI technology develops, so do Ada's possibilities. Virtual fashion shows, interactive campaigns, personalized content – the possibilities are endless.

But what's truly important: Ada's example has shown that the Hungarian creative industry is capable of world-class innovation. We don't need to be in Silicon Valley to be pioneers. The creativity, expertise, and courage are here too – we just need to dare to use them.

The role of the Creative Industry Cluster: Community for innovation

Ada's success wasn't born in a vacuum. At the Creative Industry Cluster, we're proud that ERLA Film is a founding member of our community. The cluster's mission is precisely to support innovative projects like the Ada Bíró project – where knowledge sharing, professional collaboration, and creative experimentation meet.

The Cluster provides a platform for creative professionals to share their experiences, learn from each other, and together explore the possibilities offered by new technologies. Ada's story is a perfect example of how a bold idea can become an international success story when surrounded by appropriate professional background and a supportive community.

We highly recommend the creative application of AI tools to our cluster members and all creative professionals, or at least responsible, ethical experimentation. We are proud and honored that Ada's creators share their knowledge, helping other businesses find their own digital path.

Join the change!

At the Creative Industry Cluster, we continuously seek cultural enterprises and creative creators ready to explore the intersections of AI and creativity. Ada's story is an inspiration that can serve as a foundation and example to follow.

Consider: How could you use new technologies for creative purposes? What story would you tell? What problem would you solve?

The future of the creative industry is not shaped against AI, but together with AI. Ada Bíró has shown the way – it's up to us whether we follow it.

The Creative Industry Cluster supports and connects actors in the creative and cultural industries. We are proud to have innovative members like ERLA Film, who have opened new paths in digital creativity with the creation of Ada Bíró.

Join our community and be part of the transformation of the creative industry!